Research on my own campaign

My campaign is 20% discount for students worldwide on clothes and electrical's.

There is a student union known as NUS they are there to try and improve the lives of students and also the people in the union too. They have said that there mission is "Our mission is to promote, defend and extend the rights of students and to develop and champion strong students' unions." quoted from their website.

There is something called an NUS card which is what students from the age of 16-19 can apply for you have to be a college to apply for it as it gets sent to the studnet union rep at your 6th form and this gets you 10% discount at selected stores in the U.K.

There are also things like NUS abroad so international NUS,

From doing research on my first campaign idea i have realsied that my audience is quite big and to be honest is not really achieveable , so i have changed my audience and slightly changed my campaign idea my audience is now the U.K and the idea is to have 20% discount for students on clothes and eletricals however i think it would be a good idea if i worked alongside the NUS team as they already have a good system going i just feel that they should broaden which shops your allowed to use the card in and maybe hae a few more shops which sell diffrent thing for example somewhere like john lewis as they sell electircals clothng acceorises etc.